Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Italy’s culture and tourism ministers have vowed to find and punish a tourist who was filmed carving his name and that of his apparent girlfriend in the wall of the Colosseum in Rome, a crime that resulted in hefty fines in the past.
Actress Angela Bassett and actor-producer Mel Brooks will be among those that will receive honorary Oscars for transforming "the film industry and inspired generations of filmmakers and movie fans."
A new study shows intermittent fasting is as effective as counting calories.
Kat Berton, a cage captain at 'Live Axe' in lower Manhattan, spoke with Cheddar News about how you can get some drinks, socialize and maybe let off some steam.
A teacher is given the gift of life by one of her colleagues, a Purple Heart recipient gets a life-changing surprise, a man starts a movement of positivity with one simple gesture and service dogs get a chance to serve the nation's bravest.
Prosecutors say they are seeking the death penalty against a man accused of stabbing four University of Idaho students to death late last year.
A white woman accused of firing through her door and fatally shooting a Black mother in front of her 9-year-old son in central Florida was charged Monday with manslaughter and assault.
From Angela Bassett's new hardware to Ryan Reynold's new sport, here's what's happening in entertainment.
Delaware state Sen. Sarah McBride announced Monday she's running for the U.S. House of Representatives. Already the first openly transgender state senator elected in the country, she'd be the first transgender member of Congress if she wins in November.
An Arizona dog named 'Scooter' was named the world's ugliest dog at an annual contest in California.
