Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Christopher Wilson, a matchmaker at the adoption center for the American Society for the Prevention of Cruelty to Animals joined Cheddar News to discuss ways how to keep your dog stress-free amid fireworks during the July 4th weekend.
Brian Clark, co-founder of 4West Lounge in Harlem, NY, joined Cheddar News to discuss the opening of his LGBTQ+ bar and how more is needed not only in the city but around the country.
