Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Pope Francis' appointment to lead a Vatican office that oversees sexual abuse allegations was called 'baffling' and 'troubling' by a U.S.-based accountability group.
Indiana Jones, and executives at the Walt Disney Co. and Lucasfilm, made a somewhat dispiriting discovery this weekend. Moviegoers didn't rush to the theater in significant numbers to see “ Indiana Jones and the Dial of Destiny" and say goodbye to Harrison Ford as the iconic archaeologist.
