Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Meta is poised to launch a new app that appears to mimic Twitter, marking a direct challenge to the social media platform owned by billionaire Elon Musk.
Lawyers for Civil Rights, a nonprofit based in Boston, is filing the civil rights complaint on behalf of Black and Latino community groups in New England, alleging that Harvard’s admissions system violates the Civil Rights Act.
Andy Cohen, host of Bravo's Watch What Happens Live, joined Cheddar News to discuss being a father, his new book, "Daddy Diaries," and his new partnership with Fresca.
If you're still looking to book flights domestically or abroad, it's still not too late to do so. Katy Nastro from Going.com spoke with Cheddar News to provide tips on how to find the best deals without hesitating over high prices.
