Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Two firefighters were killed battling a blaze that began when cars caught fire deep inside a cargo ship carrying 5,000 cars at a New Jersey port, Newark's fire chief said Thursday.
The Philippines is considering banning 'Barbie' following Vietnam's move to bar the movie's commercial release in their country over the film's depiction of a map of the “nine dash line,” a disputed representation of China's territorial claims in the South China Sea.
