Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
We know life can be tough sometimes. So we'd like to take a moment to share One Good Thing happening in the world today. A zoo in California was celebrating after its first red panda birth since 2006.
A new study shows that an increasing number of Americans live alone.
From Coolio's final album to Sarah Silverman suing over AI, here's what's happening in entertainment.
How did the famed chocolate and caramel bar 'Twix' get its name?
Taylor Swift reunited with ex-Taylor Lautner at her concert on stage on Friday.
The 'Barbie' premiere took place in Los Angeles ahead of a national release.
Home renovation shows make our own residences boring, according to research.
Musical icon Sir Elton John performed his last show on his farewell tour in Stockholm, Sweden.
The combat boots and dog tags that Alan Alda wore to portray the wisecracking surgeon Hawkeye on the beloved television series “M-A-S-H” meant so much to him that when the show ended 40 years ago, he kept them.
From Taylor Swift's 'Speak Now' rebirth to a video showing exactly what happened to Britney Spears in Las Vegas, here is what's happening in entertainment.
