Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Multiple sources confirm to Cheddar News' sister station News 12 Long Island that Suffolk County police have arrested a suspect in connection with the Gilgo Beach murders.
Leaders of SAG-AFTRA, the union that represents the actors, voted Thursday to strike after contract talks collapsed with the studios and streaming services that hire them.
Murder-mystery comedy series, 'The Afterparty,' is back for its second season, and Cheddar News' West Coast correspondent Azia Celestino caught up with the cast and creators.
