Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Authorities in Nevada confirmed Tuesday that they served a search warrant this week in connection with the long-unsolved killing of rapper Tupac Shakur.
Two more tourists have been caught allegedly defacing the Colosseum in Rome. just weeks after a similar incident involving another tourist took place in June.
Tom Cruise has reportedly joined negotiations between SAG-AFTRA and the Alliance of Motion Picture and Television Producers, according to The Hollywood Reporter.
