Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A winning ticket has been sold in California for the Powerball jackpot worth an estimated $1.08 billion, the sixth largest in U.S. history and the 3rd largest in the history of the game.
You watch movies. You watch TV. And now you're wondering how the dual Hollywood strikes — a pitched battle with actors and writers on one side, and studios and streaming services on the other — will affect you. We have answers.
France celebrated Bastille Day last week, and restauranteur Kiril Mihajlov executive chef Alan Vargas of The Consulate stopped by Cheddar News to prepare a classic French dish.
