Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Tony Bennett, the eminent and timeless stylist whose devotion to classic American songs and knack for creating new standards such as "I Left My Heart In San Francisco" graced a decadeslong career that brought him admirers from Frank Sinatra to Lady Gaga, died Friday.
This week we recommend the in-laws from hell, a feel-good teen drama of the ages, megachurch preachers, a trip down Marvel's memory lane, and a podcast to inspire.
