Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A university for deaf students in Washington, D.C. held a ceremony for two dozen students who over 70 years ago were forced to attend segregated schools and never received their diplomas.
Monday is National Tequila Day. Cheddar News checked in from Toro Loco in downtown Manhattan to take a peek at some of the restaurant's top signature tequila cocktails made by bartender Will Tacuri.
