Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Sinéad O’Connor, the gifted Irish singer-songwriter who became a superstar in her mid-20s but was known as much for her private struggles and provocative actions as for her fierce and expressive music, has died at 56.
Kevin Spacey was acquitted of sexual assault on Wednesday after the Oscar winner’s star turn as a witness in his own defense spared him a possible prison term and gave him a shot at a career comeback.
A California appeals court on Wednesday will consider reviving the dismissed lawsuits of two men who allege Michael Jackson sexually abused them as children for years, a move the court appears likely to make after a tentative decision that would order the cases back to a lower court for trial.
