Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Jessel Taank spoke with Cheddar News about joining "The Real Housewives of New York City," breaking barriers with her inclusion and how the show has evolved.
The 'Barbenheimer' phenomenon is having a major impact on the U.S. economy, according to research.
A man recorded three whales jumping in unison off the coast of Cape Cod.
The 75th annual Emmy Awards were postponed due to the current Hollywood strike.
Lebron James' son, Bronny James, was released from the hospital after suffering a cardiac arrest earlier this week.
Tyler Perry is offering a $100,000 reward for information about the murder of a Black gay man from Grenada in June.
Randy Meisner, one of the founders of the Eagles classic rock band, passed away at the age of 77.
On a Positive Note: The Blind Side Actor Quinton Aron Uses His Music to Inspire
On a Positive Note: Long Island Mom Gives Birth With Help of Fire Department
Wondering what to watch this weekend? We suggest Beanie Babies, a very unfunny Steve Carell, a shark attack classic, and our first podcast partner pick!
