Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
'Euphoria' actor Angus Cloud died at the age of 25.
Reubens' publicist says he died Sunday night after a six-year struggle with cancer that he did not make public. The late actor said in a statement that his fans should “accept my apology for not going public with what I’ve been facing.”
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Barbie kept the top spot with $93 million in ticket sales and Oppenheimer retained second place with $46.2 million.
Carly Rae Jepsen released a new album.
'The Beanie Bubble' is premiering on streaming on Friday.
'Haunted Mansion' is being released in theaters Friday.
A video captured three whales jumping in unison off the coast of Cape Cod.
Celebrities are flocking to the new yellow boots designed by artist MSCHF.
