Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A photo of a mystery creature is going viral from London.
'Teenage Mutant Ninja Turtles: Mutant Mayhem' is now out in theaters. Ice Cube, one of the animated film's villains, spoke with Cheddar News about his role and the movie overall.
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Researchers said that exercising three times a week could be the magic number to make it worth it.
Talks are set to resume between striking workers and Hollywood studios this week.
The jackpot for the Mega Millions drawing has risen to $1.25 billion.
Lizzo has been sued by three former dancers, all of whom have accused the singer of sexual harassment.
Lizzo faces serious allegations in new lawsuit, Kevin Spacey eyes a return to theaters and Super Bowl LVIII new telecast.
Freckles have become an emerging beauty trend with some people paying to have them temporarily put on.
The Mega Millions jackpot has risen to $1 billion.
