Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Over 500 restaurants are taking part in New York Restaurant Week, which concludes on Aug. 20. Cheddar News checks in from Dagon Restaurant in the city's Upper West Side to discuss some of its delicious Mediterranean-inspired dishes with Chef Ari Bokovza.
Wondering what to watch this weekend? We suggest Mario & Luigi, Meghan Markle before royalty, a bust out of jail guide and perhaps the greatest musician ever!
