Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A limo driver in Connecticut said his life was transformed by an eight-year-old child because of his giving spirit.
Cheddar News observes the Americans With Disabilities Act, which was signed 33 years ago, and tells the story of a disabled Brooklyn man plying his trade at a local CVS.
A prisoner receiving medical treatment escaped from a New York City hospital by tying sheets together, rappelling from a fifth-floor window and hailing a taxi, police said.
From the next Taylor Swift re-release to Phil Mickelson gambling allegations, here's what's happening in entertainment.
Wondering what to watch this weekend? Get ready for football season, enjoy a cartoon binge, or remember a singer who was wise beyond his years.
Peacock is seeing big success from its original series, 'Twisted Metal.'
'Joy Ride' will be available on Apple and Amazon to stream.
Lorde has been teasing new music.
Taylor Swift announced the release date of the re-recording of '1989 (Taylor's Version).'
The 75th Primetime Emmy Awards will take place on January 2024.
