Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The Margot Robbie-led and produced film from Warner Bros. surpassed $500 million in North America overall, a week after it crossed the $1 billion mark globally — a record for a female director.
Cardi B's thrown microphone may still be looking for a big-pocketed bidder and rapper Tory Lanez makes a statement after sentencing for shooting Megan Thee Stallion. Here's what's happening in entertainment.
Gina Boehler, founder and executive director of Korean Canine Rescue, joined Cheddar News to discuss how her foundation helps bring dogs from South Korea to the U.S. and how animal passion has changed her.
