Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Many children have already started returning to school around the country. Trae Bodge, smart shopping expert, joined Cheddar News to provide tips on when and where you can find the best deals to save some money for you and your family.
One of the most iconic outings in New York is located in Coney Island. Cheddar News spoke with Alessandro Zamperla, president and CEO of Central Amusement International, about the ins and outs of Luna Park, where thousands visit daily for its rides, food and entertainment.
