Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The mother of a 6-year-old who shot his teacher in Virginia pleaded guilty Tuesday to a charge of felony child neglect, seven months after her son used her handgun to critically wound the educator in a classroom full of students.
Ahead of National Roller Coaster Day on Wednesday, Alessandro Zamperla, president and CEO of Central Amusement International, spoke with Cheddar News about the park's history and recent expansion.
