Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Prosecutors have received a second expert analysis of the revolver fired in the fatal shooting of a cinematographer by Alec Baldwin on the set of a Western film in New Mexico, as they weigh whether to refile charges against the actor.
An ancient Christian mosaic bearing an early reference to Jesus as God is at the center of a controversy that has riled archaeologists: Should the centuries-old decorated floor, which is near what's believed to be the site of the prophesied Armageddon, be uprooted and loaned to a U.S. museum that has been criticized for past acquisition practices?
Sean and Leigh Anne Tuohy are calling Michael Oher's claims that they enriched themselves at his expense “outlandish," “hurtful and absurd" and part of a “shakedown” by the former NFL offensive tackle, whose relationship with the family was the inspiration for the movie “The Blind Side."
Firefighters struggling to extinguish a blaze caused by a deadly explosion near the Dominican Republic’s capital this week found two more bodies Wednesday, bringing the death toll to 13, authorities said.
