Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The British Museum said Wednesday that a member of its staff has been dismissed after items dating back as far as the 15th century B.C. were found to be missing, stolen or damaged.
A central Florida art museum which was raided last year by the FBI over an exhibit of what turned out to be forged Jean-Michel Basquiat paintings has sued its former executive director and others, claiming they were part of a scheme to profit from the eventual sale of the fake artwork.
Actor Craig Robinson spoke to Cheddar News' Azia Celestino about the hilarious new episodes that follow the entrepreneurs as they embark on a new effort to make money and achieve the American dream.
