Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Jeffrey Yin, chief financial officer of Artsy, and artist Trevor Paglen explained how AI is expanding the tools that can be used to add new depth to the industry.
A former neonatal nurse convicted of murdering seven babies in her care and trying to kill six others at a hospital in northern England was sentenced Monday to life in prison with no chance of release by a judge who said she was cruel, cunning and callous, and acted with “malevolence bordering sadism.”
The U.S. Open isn't just about the tennis - it has also become a scene for foodies. Chef Melba Wilson, who will be among the top experts serving up delicious bites for more than 700,000 fans, walks us through how to make her special spring rolls.
The DC superhero film “Blue Beetle” led weekend ticket sales with an estimated $25.4 million, according to studio estimates, dethroning “Barbie” from the top spot after a record-setting run that left movie theaters colored pink for a month.
