Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Updates on what is new in Bachelor Nation, including 'Dancing with the Stars' appearances, a first look at 'Bachelor in Paradise', details on 'The Golden Bachelor', and more
A wealthy dentist convicted of killing his wife at the end of an African safari in Zambia is expected to be sentenced to life in prison Monday for a murder prosecutors say capped off a lifetime “spent seeking domination and control over others through wealth and power.”
