Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Ahead of National Dog Day on Saturday, Alina Hauptman from Best Friends Animal Society joined Cheddar News to discuss adopting a dog from a shelter and what the organization is doing to help pets that have survived the Maui fires.
Jack Dunn, bartender at Great Jones Distilling Co. in Manhattan, spoke with Cheddar News about the history of the whiskey sour and the process involved in making it.
Today is National Whiskey Sour Day and Cheddar News is celebrating! Michelle Castillo spoke with Celina Perez, head distiller at Great Jones Distilling Co. in Manhattan, to discuss how the business got started with a state-of-the-art operation and the process involved in making their fine whiskey drinks.
After decades in the ring, a Connecticut man is celebrating after obtaining his first boxing title, thanks to his wife who had a personal battle of her own and guided him.
A Jersey Shore man has painted sea shells -- nearly 500 of them -- to raise awareness around epilepsy that have traveled as far as Asia and Australia.
Joe Biden and Donald Trump are the most likely nominees for the 2024 presidential election, but you won't see many new books about either this fall. A Barnes & Noble official says there's “an exhaustion of interest" in political titles right now, even in books about Trump, Biden's immediate predecessor in the White House.
Starbucks’ Pumpkin Spice Latte goes on sale Thursday in the U.S. and Canada, as it does each year when the nights start getting longer and the fall winds gather.
Wondering what to watch this weekend? This week we have a wacky combo of a bat mitzvah battle, Jake Paul, and a weird medieval podcast.
A man in Georgia set a Guinness World Record for having the most Batman memorabilia.
Cheddar News explores how you can enjoy a more affordable getaway while staying local. The TWA Hotel at JFK Airport in New York City offers a day getaway with convenience and nostalgia as added ingredients.
