Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Fortnite launched a trailer for its brand-new season.
Ariana Grande uploaded a live performance of her song 'Honeymoon Avenue.'
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we're following the Jackson Hole Economic Symposium, UPS, Dollar Tree, Nvidia and Peloton.
Miley Cyrus and Selena Gomez released new music on Friday.
'Gran Turismo' is coming out Friday in theaters.
'Dune: Part Two' will now be released next year instead of in November.
A hospital in Georgia celebrates babies in the NICU with a graduation ceremony when they are discharged.
Summer is nearing its end but that doesn't mean you can't still catch some fun in the sun without breaking the bank. Viveca Chow, an expert on free and cheap things to do in New York City, joined Cheddar News to provide tips on where and how you can save while visiting the city.
The London Zoo had its annual weigh-in to keep records of animals there updated.
Police are warning about a wild monkey that's on the loose in Florida.
