Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A New Jersey family found a message in a bottle while picking up trash along the coastline that was all the way from Ireland.
A sick baby gorilla was nursed back to health in Australia thanks to a zookeeper.
A list of the best and worst states to drive has been released.
Hundreds of volunteers took part in a two-day search for the mythical Loch Ness monster in Scotland.
From hanging ice pops to root beer floats, Andrea Correale of Elegant Affairs shows off some delightful snack ideas for your Labor Day Party.
Danny Seo, editor-in-chief of Naturally Danny Seo, magazine suggests some products you can consider if you want to make more Earth-friendly purchases.
Tennis fans head to the U.S. Open for the competition, but these days they gladly stay for the food.
During the ongoing strike, actors are making money on the Cameo app, which lets fans pay for a short, personalized clip from their favorite celebrities.
Chef Joshua Resnick offers knife skills tips that will help you cook better food that looks professional.
Barker — also a longtime animal rights activist — died Saturday morning at his home in Los Angeles, publicist Roger Neal said.
