Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Wondering what to watch this weekend? This week we suggest the secrets to aging gracefully, life after boxing, a serious criminal drama and classic John Steinbeck.
Millions of bees were spilled from crates on a truck in Canada.
One Good Thing: Oprah and The Rock Launch Fund For Maui
Archaeologists found hidden treasure from a 200-year-old West Point time capsule that initially disappointed in a live stream that appeared to yield just dust when the artifact was first opened.
The thief who went viral after he stopped to pet a dog while stealing a bike was caught.
Residents of a small town in Italy saw ancient ruins discovered on a site that was being constructed for a supermarket.
The annual food fighting festival in a Spanish town left the town in tomato sauce.
Archaeologists found hidden treasure from a 200-year-old West Point time capsule that initially disappointed in a live stream that appeared to yield just dust.
There won't be a shortage of parties and barbecues this Labor Day weekend. Madeleine Buckley, senior editor with The Toy Insider, joined Cheddar News to show what games are available for families and friends of all ages to enjoy together.
Taylor Swift's Eras Tour is coming to movie theaters.
