Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Titled “Hackney Diamonds,” the legendary rock band will reveal the full details on Wednesday at an event in Hackney in East London.
Buffett, 76, died of a rare skin cancer on Friday.
An unusual late-summer storm turned the week-long Burning Man fest into a sloppy mess, with tens of thousands stuck in foot-deep mud and with no working toilets.
'The Equalizer 3' is now out in theaters.
Timbaland, Justin Timberlake and Nelly Furtado released a new track together for the first time in 16 years.
Two spinoffs of “The Walking Dead” and “Interview With the Vampire” will resume production despite the actors' strikes after reaching an agreement with the union.
Kim Kardashian and Kylie Jenner are both trying to buy back their stakes in skincare deals.
Ohio authorities on Friday released bodycam video showing a police officer fatally shooting Ta’Kiya Young in her car in what her family denounced as a “gross misuse of power and authority” against the pregnant Black mother.
A new study showed over 60% planned to stay in this Labor Day Weekend, citing high prices.
Police officers in Virginia showed their support for a five-year-old who lost her mother in the line of duty and accompanied her to her first day of school.
