The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing.
Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy.
Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.
The switch from high-fructose corn syrup in Coke sold in the United States would put Coca-Cola in line with its practice in other countries, including Mexico.
Joe Spector, founder of Dutch and Hims & Hers co-founder, joins us to discuss how telehealth is transforming pet care—and what’s next for modern vet medicine.
Exclusive: Behr’s Andy Lopez reveals how ChatHUE, a bold collaboration with Google, is using AI to transform how we explore, choose, and connect with color.
Brian Vendig, President & CIO of MJP Wealth Advisors, joins to break down Q2 bank earnings and what they signal for markets, investors, and the economy ahead.
Are Gen Z and Millennials done with alcohol? Bacardi's Tony Latham breaks down trends, new preferences, and insights from the 2025 Cocktail Trends Report.
Comscore’s Paul Dergarabedian breaks down the battle of summer blockbusters, from Superman to Jurassic World and Fantastic Four and what it means for studios.
